Welcome to…

Keune UK

We are here to support you in every way, whether that’s with products, education or a friendly chat. Here’s how it works: we help bring out your best you, and you bring out the best in your client. Together, we’ve got this!

Keune Cares

Here at Keune, we strongly believe it’s our responsibility to take care of our planet and its people. Not only for us, but for the future generations to come. We acknowledge that to achieve this, we really have to do something, so we are on a mission to ensure positive change and sustainable growth in our business. From never testing on animals, to a carbon neutral plant by 2022, to educating people in need…We have divided everything we do into the 9 pillars of ‘Keune Cares’. Discover more by clicking the button below.

Meet the Brands

It all began back in 1922 in Amsterdam when a young chemist named Jan Keune developed an innovative formula for a liquid perm…Fast forward almost 100 years we now offer all the colour, styling and treatments you could dream of for a successful salon! Although our catalogue may have grown over the last century at the core of everything we create there is still high-quality ingredients, thoroughly tested science and a dedication to 100% cruelty free products. Whether you are looking for beautiful, professional colours or a diverse back bar range guided by science we have what you need. Discover all the ranges below.

In love with hair since 1922

Keune’s History

In 1922, Jan Keune and his wife, Corrie, operated a small pharmacy in Amsterdam. Jan’s fascination with curls led him to experiment, ultimately creating the liquid perm formula. This was the first Dutch product to be introduced to the world, and the birth of Keune Haircosmetics. In the years that followed, Jan introduced hairspray in an aerosol can, a cold perm formula, and hair gel. Farewell pharmacy. Hello Keune Haircosmetics.